Learn to love your users
Understand what the users need and the problems they are trying to solve through empathy, analytics, targeted surveys, direct observation, and market research; identify personas and document their motivations.
Define the project and its goals
Conduct visioning sessions and stakeholder interviews; carefully guide everyone toward the same destination; align proposed solutions within a long term strategy.
Research and explore the possibilities
Explore the competitive landscape to analyze trends in the industry; brainstorm the craziest possibilities; refine wild ideas into practical solutions.