About Me
Hello, I’m Danny.
With more than 25 years of experience in digital design and user experience, I lead the strategy, design, and delivery of intuitive, high-performing digital experiences. I have managed multidisciplinary UX teams, helping organizations apply modern design practices thoughtfully and effectively to create products that are both user-centered and results-driven. My work has supported hundreds of clients across dozens of industries.
Main Industries
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Healthcare
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Manufacturing
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Ecommerce
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Higher Education
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Finance & Legal
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Associations
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Non-Profits
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Retail/Commerce
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Travel
Primary Tools
- Figma
- Sketch
- Photoshop
- Axure Pro
- Adobe InDesign
- Adobe Illustrator
- MS Office
- Enterprise CMS
- Base44
- Zeroheight
- Usertesting.com
- Hotjar/MS Clarity
- HTML/CSS
Master of UX
& Design
Decades of practical UX and design experience focused on maximizing usability, accessibility, and user engagement for hundreds of diverse clients
Mentor
to Many
Culture champion and inspirational creative director, having managed dozens of employees within a thriving collaborative environment
Big Picture
Thinker
An experienced web strategist who crafts holistic digital solutions and brings sophisticated UX expertise to any situation and global audiences
Work History
Medtronic
Senior Principal UX Strategist – Ecommerce / 2020 – present
Verndale/Aware Web
Vice President of User Experience Design / 2001 – 2020
MLT Vacations
UX Designer / 2000 – 2001
Techies.com
Web Designer / 1997 – 2000
Education
University of Minnesota
Bachelors Degree in Art & Design, summa cum laude / 1993 – 1997
Minneapolis College of Art & Design
Foundation in graphic and digital design / 1992 – 1993
For more information about me and my capabilities, contact me today.

