About Me

Hello, I’m Danny.

With more than 25 years of experience in digital design and user experience, I lead the strategy, design, and delivery of intuitive, high-performing digital experiences. I have managed multidisciplinary UX teams, helping organizations apply modern design practices thoughtfully and effectively to create products that are both user-centered and results-driven. My work has supported hundreds of clients across dozens of industries.

Main Industries

  • Healthcare

  • Manufacturing

  • Ecommerce

  • Higher Education

  • Finance & Legal

  • Associations

  • Non-Profits

  • Retail/Commerce

  • Travel

Primary Tools

  • Figma
  • Sketch
  • Photoshop
  • Axure Pro
  • Adobe InDesign
  • Adobe Illustrator
  • MS Office
  • Enterprise CMS
  • Base44
  • Zeroheight
  • Usertesting.com
  • Hotjar/MS Clarity
  • HTML/CSS
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Master of UX
& Design

Decades of practical UX and design experience focused on maximizing usability, accessibility, and user engagement for hundreds of diverse clients

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Mentor
to Many

Culture champion and inspirational creative director, having managed dozens of employees within a thriving collaborative environment

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Big Picture
Thinker

An experienced web strategist who crafts holistic digital solutions and brings sophisticated UX expertise to any situation and global audiences

Work History

Medtronic

Senior Principal UX Strategist – Ecommerce / 2020 – present

Verndale/Aware Web

Vice President of User Experience Design / 2001 – 2020

MLT Vacations

UX Designer / 2000 – 2001

Techies.com

  Web Designer / 1997 – 2000

Education

University of Minnesota

Bachelors Degree in Art & Design, summa cum laude / 1993 – 1997

Minneapolis College of Art & Design

Foundation in graphic and digital design / 1992 – 1993

For more information about me and my capabilities, contact me today.