Honoring the history of an iconic venue for racing and events through dynamic personalization and responsive design.
Project: DaytonaInternationalSpeedway.com – SPEC
Daytona International is so much more than a speedway. It’s a state-of-the-art event facility promoting arena concert experiences and rental spaces. But the history of the iconic venue is more important than ever, and they needed a re-envisioned website to reflect that and more.
Present DIS as more than just a speedway
Highlight the venue’s premier event and historical significance
Integrate social media and other community-driven elements
Display complex data, like multiple even calendars and announcements, in a simplified interface
UX Architect and UX Designer, defining the user experience and creating a spec design for a sales opportunity
In order to get our heads around the sheer amount of content required for a homepage to achieve all of their goals, we created a wireframe that focused on clarity and convenience, with a straight-forward menu and clear points of engagement.
Features & Solutions
Planned for personalization from the start, with ample opportunity for content customization
Intuitive calendar and event schedule that allows for segmentation
Prominent social media integration including an aggregated feed that combines tweets, posts, videos, and more into one hyper-current component
Dedicated areas for historical content, a Daytona 500 countdown, recent news, media posts, and more
Pitching the concept of personalization as a means to achieve their goals, we created two homepages in three responsive resolutions to show both a raceway-focused homepage and an implicitly-personalized music-themed homepage. We also created a mock-up for an Event Details page to show how this design would lend itself to internal pages.
Features & Solutions
Clearly defined visual areas and components to help organize the vast amount of content
Complex color strategy makes it easy for the eye to scan for action elements and points of engagement
Clear and concise interface that allows for an immediate birds-eye view of everything happening at the venue
Optimized to break down for responsive resolutions without losing functionality or flow of content
Background imagery and tab presets can be easily customized based on perceived audience